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Retail Clienteling

Enhance Customer Engagement with Bayretail™'s Clienteling Feature | Boost Revenue and Personalize Shopping Experiences

Unlock new sales opportunities and create unforgettable shopping experiences through clienteling software for retailers.

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Why is clienteling important in retail ?

Clienteling is more than just a buzzword; it's a strategy, a paradigm shift in how retailers connect with their customers. At its core, clienteling is about building stronger, more individualized relationships between retail associates and shoppers. It's the art of treating each customer as an individual, not just another face in the crowd. Here's why it matters:

Experience Clienteling Excellence Redefined

Clienteling will help you to elevate your customer connections to new heights.


Transforms every shopping trip into an unforgettable experience.


Empower your store associates to effortlessly manage interactions, transforming efficiency into a high-powered asset.

Grow your sales with Bayretail™'s Clienteling Feature

Bayretail™'s clienteling features


Easily search, create, update, and track customer information. From appointments to personalized recommendations, store associates can effortlessly manage customer interactions, enhancing efficiency and a high level of personalization but also maintain repeat business with the best shoppers.

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Client List Builder

Empower store associates to seamlessly assemble targeted lists based on preferences, behaviors, and interactions, enabling them to create tailored campaigns that resonate with customers.

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360° Customer Profiles

Seamlessly consolidate data from diverse touchpoints, interactions, and transactions into a unified profile. Store associates gain access to comprehensive insights through a visual dashboard, enabling them to facilitate personal interactions and highly tailored assistance.

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Visibility of customer online basket & wishlist

By tapping into these insights, store associates will give better recommendations, enhance cross-selling opportunities, and provide a more tailored and engaging shopping experience.

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Automated follows-ups and task management

Seamlessly stay connected with customers through timely follow-ups, allowing store associates to build relationships effortlessly. This feature enhances efficiency by automating task assignments and reminders, ensuring that no opportunity to engage is missed.

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Appointment Management

Effortlessly schedule, track, and manage physical or virtual appointments, enabling store associates to provide customers with an adapted experience.

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In-store Wishlist

Empower store associates with the ability to create in-store wishlists, capturing customer interests for specific products. This feature seamlessly records customer preferences, enabling personalized follow-up activities.

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Brand Content

Empower your store associates with the Content Library, a dynamic tool that will provide better seamless access to brand-curated content through the app. Effortlessly access, display, and share captivating materials created by the brand, enhancing customer interactions. CTA: Grow your sales with Bayretail™'s Clienteling Feature

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Digital Business Card

Empower store associates with the ability to generate digital business cards through the app, easily shareable with clients. This feature enables clients to effortlessly save the contact details of their preferred seller, enhancing their connection with personal service.

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Fully integrated with Salesforce

Built on the robust Salesforce platform, our solution seamlessly integrates with Salesforce CRM, B2C Commerce, Order Management, and Loyalty Management. This synergy provides a comprehensive 360° view of customers, empowering you to forge deeper connections, optimize operations, and deliver unparalleled experiences.

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Yacine Jamoui

Clienteling & Retail Analyst at LANVIN

“Lanvin is pleased by the help of the Bayretail™ solution. The team managed to develop for us a qualitative solution which allows us to develop our clienteling actions."

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What is an example of clienteling?


How Bayretail™️ helped a french contemporary fashion emblem reinvent clienteling campaigns ?

Comptoir des cotonniers uses Bayretail™️ to connect headquarters and sales associates. With its roots dating back to 1995 and an acquisition by the Japanese group Fast Retailing in 2005, they need to elevate customer interactions. Bayretail™️ helps them to enhancing collaboration and efficiency for purchasers.

• Empower Insights : Associates gained a comprehensive view of customers, products, and inventory, enabling customized interactions and targeted marketing efforts.

• Strategic Outreach : The Clienteling Campaign module empowered headquarters to compile customer lists for precise outreach, equipping associates with real-time insights for effective engagement.The Clienteling Campaign module empowered headquarters to compile customer lists for precise outreach, equipping associates with real-time insights for effective engagement.

• Effortless Access : Associates seamlessly scanned product barcodes for online availability, offering instant access to customer profiles, ongoing promotions, and streamlined order placement.

Bayretail™️ and Comptoir des Cotonniers' collaboration resulting in heightened engagement and high productivity. The fusion of advanced technology with unique long strategies marked a new era of customer satisfaction.

Grow your sales with Bayretail™'s Clienteling Feature


How Bayretail™️ helped a century-old luxury brand enhance its clienteling approach?

Bayretail™️ revamped LANVIN's clienteling for modern luxury retail. Founded in 1889 by Jeanne Lanvin, LANVIN's enduring legacy as one of the oldest French fashion houses comes to life in its century-spanning journey. With flagship stores across Europe, the United States, and China, LANVIN's elegance knows no bounds.
LANVIN embraced digital evolution to elevate its upscale sales ceremonies and cater to contemporary shoppers through:

• Seamless Integration :
Bayretail™️ seamlessly integrates with LANVIN's business intelligence, empowering associates with real-time customer insights, enhancing custom-made shopper experiences.

• Efficiency Redefined : Automating task assignments, LANVIN standardized sales ceremonies, providing tools for engaging discerning shoppers, from understanding buying habits to presenting a comprehensive product catalog.

• Global Adoption : After a successful Paris shop pilot, Bayretail™️ smoothly transitioned across LANVIN's European and U.S. boutiques. Its intuitive design eased adoption for the seasoned seller team, making technology integration seamless.

Bayretail™️ breathed new life into LANVIN's clienteling approach, redefining the purchase ceremonies into efficient, personalized interactions that echo the brand's timeless allure.

Grow your sales with Bayretail™'s Clienteling Feature

Why Bayretail™'s Clienteling Feature ?


of additional turnover per shop


of time saved by selling team


Online transformation rate


productivity of the eBusiness team

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Get in touch to schedule a full demo of the Retail Super-App and discover how it can help your brand do more.

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