Unlock strategic insights and enhance customer engagement with Data Capture, transforming in-store interactions into valuable opportunities for retailers.
Book a demoExperience seamless customer enrollment through our Self-Registration Form. Effortlessly gather essential data, enhance security, and promote global accessibility with multilingual support. Tailor the form to your needs, and build trust through transparent consent management.
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Empower your team to create tailored forms effortlessly. Design customized forms to capture essential data, ensuring flexibility and accuracy in data collection. With an intuitive interface, streamline your workflow and adapt to changing requirements seamlessly.
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Create forms that not only capture data efficiently but also automatically assign customers to the relevant store associate. Streamline your processes by allowing associates to effortlessly share form links through QR codes or messages, while ensuring accurate data management.
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Seamlessly create new customers directly within the app while ensuring precise consent management through digital signatures. Additionally, newly created customers are automatically assigned to the store associate, streamlining your workflow efficiently.
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Effortlessly modify customer information within the app, update details, capture preferences, and ensure data accuracy, all while enhancing efficiency.
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Push newly created customers, whether through in-app creation or the self-registration form, directly to your POS system using APIs. Achieve real-time synchronization between customer data and your POS, ensuring accurate and updated information across platforms.
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Nicolas Cordier
Global CEO at Byredo
USE CASE
Byredo, a prestigious European luxury brand in beauty and apparel, with a presence in over 40 countries, faced the challenge of expanding and enriching its customer database. The brand aimed to leverage its extensive store network as a primary tool for gathering valuable customer information, a crucial step in understanding and serving its clientele more effectively.
To address this, Byredo turned to Bayretail’s Data Capture feature:
• In-Depth Customer Information Access : Bayretail enabled Byredo's store employees to access and collect comprehensive customer information, facilitating the gathering of valuable insights.
• Efficient Customer Record Creation : Store associates were empowered to quickly create new customer records in the system.
• QR Code for Easy Self-Registration : The innovative use of QR codes allowed customers to self-register, simplifying the data collection process and enhancing the customer experience.
• Seamless POS System Integration : The newly created customer records were automatically synchronized with Byredo’s POS system. This integration linked customer purchases directly to their profiles, enriching the customer database.
The implementation of Bayretail’s Data Capture feature led to remarkable outcomes:
• High Retail Sales Assignment Rate : Byredo achieved an impressive 83% rate of retail sales being assigned to customer profiles.
• Enhanced Customer Database : The enriched customer database provided Byredo with deeper insights into customer preferences and buying behaviors.
• Streamlined Data Collection : The ease of data collection through the app and QR code self-registration significantly enhanced the efficiency of Byredo’s in-store operations.
By leveraging Bayretail’s Data Capture capabilities, Byredo successfully transformed its stores into powerful hubs for customer data collection. This strategic move not only enriched their customer database but also provided the insights needed to deliver more personalized services and offerings, thereby reinforcing Byredo's position as a leader in the luxury retail sector.
Enhanced Customer Understanding
Efficient Operations and Inventory Management
Informed Decision Making and Strategy Development
Sales Performance
Get in touch to schedule a full demo of the Retail Super-App and discover how it can help your brand do more.
