Founded in 1985 in Paris, Princesse tam.tam is a French company specialising in lingerie and corsetry, homewear and swimwear. In 2005, the brand was the second largest retail chain in its sector behind Etam when it was sold to the Japanese group Fast Retailing. The brand was looking for a solution that would allow it to always be able to sell the right set of lingerie to its customers and no longer be limited by physical stocks in shop.
With Bayretail™️ solutions, Princesse tam.tam has improved the engagement and productivity of its sales associates:
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