Book a demo
Book a demo
Book a demo


How Bayretail™ helped an innovative french lingerie brand perfect shopping experiences

Book a demo

What were their challenges?

We are proud to count Princesse tam.tam , acquired by Fast Retailing in 2005, as Bayretail success stories.

Founded in 1985 in Paris, Princesse tam.tam is a French company specialising in lingerie and corsetry, homewear and swimwear. In 2005, the brand was the second largest retail chain in its sector behind Etam when it was sold to the Japanese group Fast Retailing. The brand was looking for a solution that would allow it to always be able to sell the right set of lingerie to its customers and no longer be limited by physical stocks in shop.

Book a demo


Princess tam.tam has successfully deployed the Bayretail Store App for Salesforce Commerce Cloud, giving associates a comprehensive view of customers, products and inventory :

What has been the impact of using Bayretail™️ solutions?

With Bayretail™️ solutions, Princesse tam.tam has improved the engagement and productivity of its sales associates:

  • Using the Clienteling Campaign module, Princesse tam.tam headquarters provides store associates the information and tools to communicate with customers including customer specific marketing campaigns.
  • Associates can now scan a barcode to see if a product is available online, access all customer information including available promotions, and place orders for customers.

Book a demo

How did Princesse tam.tam deploy Bayretail™️ solutions?

Bayretail™️ solutions are deployed at the headquarters level as well as in-store in France.

"5 stars partner"

What a pleasure to work with the Bayretail teA company that really listens and care about his customers. It is a trusted partner which we do not hesitate to consult for their advice and expertise.

Jonathan Chevalier

IT Retail Manager

Schedule your personalized demo !

Get in touch to schedule a full demo of the Retail Super-App and discover how it can help your brand do more.

Book a demo