Originally founded in 1867 when Pavel Kousmichoff founded the tea house in St. Petersburg, Kusmi tea success was immediate and their tea quickly became the favorite of the tsars. Since then, Kusmi Tea has grown into a major tea manufacturer with headquarters in Paris, France. Kusmi Tea is distributed among 100 boutiques across the world and online.
Kusmi Tea has reinvented itself ever since its first tea house. As its online and retail operations have grown, the company has sought to better understand its consumer data.
Using Bayretail™️ solutions, Kusmi Tea has improved its customer insights by consolidating consumer data in one place. Variations in customer attributes are leveraged by Salesforce Marketing Cloud to trigger a personalized customer journey. The data stored in Bayretail™️ are also used for ad-hoc consumer behavior analysis by data scientists.
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