Created in 2005 between Paris and New York, by Arik and Laurent Bitton, two visionary young men who are both passionate about music, architecture and design, IRO offers bold collections.
IRO became a well-known luxury brand with several stakes to overcome :
Therefore, IRO wanted to propose to the customer a personalized and convenient experience online & in-store and take advantage of inventory from other locations to avoid losing a sale.
Today, with the Bayretail™️ mobile app, associates at IRO stores have a wide range of features at their disposal to offer their customers a unique shopping experience:
“With Bayretail™️, we are capable, more than ever before, to know our customers better, and it helps us anticipate their needs to better meet them.”
Laurent Rodriguez
International Retail director/Retail consulting
Get in touch to schedule a full demo of the Retail Super-App and discover how it can help your brand do more.
