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CASE STUDY

How did Bayretail help the Fast Retailing Group reinvent clienteling campaigns

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What were their challenges ?

We are proud to count Comptoir des cotonniers, acquired by Fast Retailing in 2005, as Bayretail success stories.

Founded in 1995, Comptoir des Cotonniers is a French company specialising in high-end ready-to-wear clothing. In 2005, the brand was sold to the Japanese group Fast Retailing. The brand was looking for a solution that would allow the associates to better address their customers by drawing inspiration from the codes of luxury clienteling.

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Achievements

Comptoir des Cotonniers has successfully deployed the Bayretail Store App for Salesforce Commerce Cloud, giving associates a comprehensive view of customers, products and inventory :

Founded in 1995, Comptoir des Cotonniers is a French company specialising in high-end ready-to-wear clothing. In 2005, the brand was sold to the Japanese group Fast Retailing. The brand was looking for a solution that would allow the associates to better address their customers by drawing inspiration from the codes of luxury clienteling.

What has been the impact of using Bayretail™️ solutions?

With Bayretail™️ solutions, Comptoir des cotonniers has improved the engagement and productivity of its sales associates:

Using the Clienteling Campaign module, Comptoir des cotonniers headquarters provides store associates the information and tools to communicate with customers including customer specific marketing campaigns.

Associates can now scan a barcode to see if a product is available online, access all customer information including available promotions, and place orders for customers.

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How did Princesse tam.tam deploy Bayretail™️ solutions?

Bayretail™️ solutions are deployed at the headquarters level as well as in-store in France.

“Great partnership!”

“Super Collaboration with Bayretail teams to develop a Clienteling Mobile App, in order to improve our client service instore and allow proactive clienteling actions. Bayretail has proven being a trustful partner!”

Paul Flacassier

CRM Manager | Comptoir des Cotonniers

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