How Bayretail™️ helped an innovative french lingerie brand perfect shopping experiences

What were their challenges?

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We are proud to count Princesse tam.tam , acquired by Fast Retailing in 2005, as Bayretail success stories.

Founded in 1985 in Paris, Princesse tam.tam is a French company specialising in lingerie and corsetry, homewear and swimwear. In 2005, the brand was the second largest retail chain in its sector behind Etam when it was sold to the Japanese group Fast Retailing. The brand was looking for a solution that would allow it to always be able to sell the right set of lingerie to its customers and no longer be limited by physical stocks in shop.

Achievements

Princess tam.tam has successfully deployed the Bayretail Store App for Salesforce Commerce Cloud, giving associates a comprehensive view of customers, products and inventory :

• Associates can now scan a barcode to see if the product is available online, access all customer information including promotions and place orders.
• Additionally, with the Clienteling Campaign module, associates can now perform targeted clienteling activities based on customers lists provided by headquarters

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What has been the impact of using Bayretail™️ solutions?

With Bayretail™️ solutions, Princesse tam.tam has improved the engagement and productivity of its sales associates:

• Using the Clienteling Campaign module, Princesse tam.tam headquarters provides store associates the information and tools to communicate with customers including customer specific marketing campaigns. 
• Associates can now scan a barcode to see if a product is available online, access all customer information including available promotions, and place orders for customers.
  

How did Princesse tam.tam deploy Bayretail™️ solutions?

Bayretail™️ solutions are deployed at the headquarters level as well as in-store in France.