How Bayretail™️ helped a french contemporary fashion brand reinvent clienteling campaigns

What were their challenges?

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We are proud to count Comptoir des cotonniers, acquired by Fast Retailing in 2005, as Bayretail success stories.

Founded in 1995, Comptoir des Cotonniers is a French company specialising in high-end ready-to-wear clothing. In 2005, the brand was sold to the Japanese group Fast Retailing. The brand was looking for a solution that would allow the associates to better address their customers by drawing inspiration from the codes of luxury clienteling.

Achievements

Comptoir des Cotonniers has successfully deployed the Bayretail Store App for Salesforce Commerce Cloud, giving associates a comprehensive view of customers, products and inventory :

• With the Clienteling Campaign module, the headquarters is able to push lists of customers to be contacted to the store associates who now have the information and tools to communicate with their customers.
• Additionally, associates can now scan a barcode to see if the product is available online, access all customer information including promotions and place orders.

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What has been the impact of using Bayretail™️ solutions?

With Bayretail™️ solutions, Comptoir des cotonniers has improved the engagement and productivity of its sales associates:

• Using the Clienteling Campaign module, Comptoir des cotonniers headquarters provides store associates the information and tools to communicate with customers including customer specific marketing campaigns. 
• Associates can now scan a barcode to see if a product is available online, access all customer information including available promotions, and place orders for customers.
  

How did Princesse tam.tam deploy Bayretail™️ solutions?

Bayretail™️ solutions are deployed at the headquarters level as well as in-store in France.