Discover how LANVIN uses Bayretail™️ to streamline its high-quality sales ceremony.
Created in 1889 in Paris by Jeanne Lanvin, LANVIN is a multinational luxury fashion brand with flagship stores in Europe, the United States and China. It is the third oldest French fashion house still in operation.
LANVIN has never stopped evolving since its creation and has decided to modernize its high quality sales ceremony with the help of digital tools that allow associates to better connect with modern shoppers.
Therefore, LANVIN decided to equip its associates with digital tools that are deeply connected to their business intelligence system in order to surface the complete shopper's profile.
LANVIN has successfully implemented Bayretail™️ solutions, the cornerstone of its customers' 360° strategy. Powered by LANVIN's BI platform, Bayretail™️ mobile app allows store employees to access rich customer information at their fingertips. In addition, LANVIN has harmonized its sales ceremonial in all stores by automating the assignment of tasks to associates based on business rules.
Now, with the Bayretail™️ mobile app, LANVIN store associates have access to a wide range of features and are better equipped to accommodate highly demanding shoppers.
LANVIN's deployment of the Bayretail™️ mobile app began with a pilot store in Paris at 22 Faubourg, before rolling out the solution across the entire store network in Europe and the United States.
“LANVIN is pleased by the help of the Bayretail solution. The team managed to develop for us a qualitative solution which allows us to develop our clienteling actions.”
Yacine Jamoui, Clienteling & Retail Analyst at LANVIN
LANVIN has been around for many years and has a very loyal store team, for over 30 years and not always comfortable with new technologies. With Bayretail™️, they were able to overcome this obstacle with an intuitive and easy to use mobile application!