How Bayretail™️ helped a Japanese multinational retail company perfect their clienteling operations

Learn how Fast Retailing uses Bayretail™️ to connect headquarters and sales associates.

How Bayretail™️ helped a Japanese multinational retail company perfect their clienteling operations

What were their challenges?

We are proud to count Princesse tam.tam and Comptoir des Cotonniers, acquired by Fast Retailing in 2005, as Bayretail success stories.

Founded in 1985, Princesse tam.tam is a French company specializing in lingerie and corsetry, home wear and swimwear. In need of a solution that would allow them to always be able to sell the right lingerie sets to their customers and no longer be limited by in-store inventory, they turned to Bayretail.

A French company founded in 1995, Comptoir des Cotonniers specializes in high-end ready-to-wear clothing. They were seeking a solution that would enable their associates to better address their customers by drawing inspiration from luxury clienteling, and found it with Bayretail.

Achievements

Fast Retailing has successfully deployed the Bayretail Store App for Salesforce Commerce Cloud, giving associates a comprehensive view of customers, products and inventory.

  • Associates can now scan a barcode to see if a product is available online, access all customer information including available promotions, and place orders for customers.
  • Additionally, with the Clienteling Campaign module, associates can now perform targeted clienteling activities for selected customers.
Campagne | Nous | Comptoir des Cotonniers
Campagne - Nous - Comptoir des cotonniers

What has been the impact of using Bayretail™️ solutions?

With Bayretail™️ solutions, Fast Retailing has improved the engagement and productivity of its sales associates:

  • Using the Clienteling Campaign module, Fast Retailing headquarters provides store associates the information and tools to communicate with customers including customer specific marketing campaigns. 
  • Associates can now scan a barcode to see if a product is available online, access all customer information including available promotions, and place orders for customers.

How did Fast Retailing deploy Bayretail™️ solutions?

Bayretail™️ solutions are deployed at the headquarters level as well as in-store in France.